Right here, right now: the meaning behind Hyundai's brand name.

We've all heard the phrase carpe diem.  How many times have you been told to seize the day?  With the daily routine of work, errands, and other obligations, we often forget the importance of savoring little moments.

But you drive a Hyundai.  Here's a little fun fact: in Korean, the word 'Hyundai' connotes "modernity" or "the present age."

Bottom line?  If you start your day in a Hyundai, you've already seized it.